Pokémon Go, the AR game that took the world by storm upon its launch in 2016, only required a mobile phone to bring its world into focus. Virtual worlds have existed for years, of course, with the likes of Fortnite, where players can interact and go to live concerts in an alternate reality, and World of Warcraft, where you can buy and sell goods with a virtual currency, accessible through consoles and PCs. With a multitude of associated apps facilitating entry points into a boundless world of experiences, it’s no wonder that Facebook has reoriented its entire focus to this digital space and reinvented itself as Meta. Want to experience the thrill of a rollercoaster, but have to look after your poorly cat? Done. With the aid of a headset such as the Oculus Quest or HP Reverb, for example, intrepid explorers can interact with immersive 3D environments in real-time, opening up limitless possibilities free from the constraints of space and time.įancy visiting Tokyo from your living room in Cardiff? No problem. The metaverse is a digital space where the physical merges with virtual and augmented reality, enabling users to create new worlds, visit far-flung places and enjoy new experiences from the comfort of their sofa. Strap yourself in, as we unravel the mysteries of this brave new world. It’s been billed as the “new internet” and advertising’s next frontier but what exactly is the metaverse, and why should brands take notice?
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